By Bassam Fattouh, Founder & Visionary

When I began my beauty journey, I wanted more than just another makeup line. My vision was rooted in clean ingredients, sustainability, and the idea of effortless beauty. I set out to create products that make you look and feel good—both about yourself and your impact on the planet.
That’s how our Creamy Blush came to life.

Beauty That Cares

Creating a product that cared for both skin and the environment was non-negotiable. This meant avoiding parabens, talc, GMOs, and animal testing. Instead, we focused on responsibly sourcing ingredients and ensuring sustainable production processes.
But it wasn’t just about exclusion—it was about intention. I wanted a blush that felt luxurious, lightweight, and easy to use. Something that gave you a natural, radiant flush while feeling like a second skin.

From Vision to Reality

Developing the Creamy Blush was a labor of love. We spent countless hours refining the texture, shades, and formula to achieve the perfect smooth, gel-like cream.
The result? A blush that blends seamlessly into your skin, delivering a fresh, long-lasting glow.

Versatility was key. I wanted a product you could use on both your cheeks and lips for a cohesive, effortless look. At every stage, we stayed true to our values—using RSPO-compliant ingredients and crafting a vegan-friendly formula.

A Blush with Purpose

Our Creamy Blush is more than makeup—it’s a commitment to clean beauty. It’s proof that luxury and responsibility can go hand in hand. With every use, you’re not just enhancing your natural beauty; you’re supporting a movement toward sustainability and mindful choices.

Why It Matters

For me, this is bigger than beauty—it’s about making a difference. It’s about showing that beauty can be impactful, sustainable, and empowering.
When you choose our Creamy Blush, you’re embracing a vision of beauty that cares.

Experience the Difference

I invite you to try the Creamy Blush and discover what clean, radiant beauty feels like. Whether you want a soft glow or a bold pop of color, this blush is here to elevate your look.

Thank you for being part of this journey. Together, we’re redefining beauty—one blush at a time.
With love,
Bassam Fattouh